The 2016 Summer Olympics are officially over. But for two weeks, billions of eyes from around the world watched athletes attempt to break records and bring home the gold. What a perfect opportunity for marketers, no?
Many brands jumped on the Olympics bandwagon, leveraging its popularity for their own campaigns.
Every marketing team is overworked. We’re all looking for ways to maximize the ROI on our efforts. For many organizations, using a marketing automation tool and workflows can provide a quantum leap forward in marketing results.
A whopping 66% of agencies have no plan in place to develop new business. And among those who say they do have a plan, their strategy might not be as comprehensive as it needs to be to keep the sales pipeline from drying up.
With 46% of marketers reporting that photography is critical to their current marketing and storytelling strategies, it should come as no surprise that quality photos are in high demand.
Trouble is, most commercially available photos on the internet were taken to visualize broad overall concepts rather than concrete messages. That means they can be used in all sorts of campaigns … but also end up looking generic.
Since 2006, inbound marketing has been helping businesses create more meaningful online experiences. In short: The inbound methodology focuses on pulling people toward your company and product rather than expecting them to come to you.
And in today’s highly-digital and ad-blocked world, your advertising strategy should be no exception.
When Snapchat first emerged on the scene back in 2011, it was excusable to dismiss the ephemeral photo-sharing platform as just another shiny piece of millennial bait.
But things have changed.
Work events are really hit or miss. Let’s be honest: How many times have you found yourself anxiously fidgeting with a paper napkin in the corner of a stuffy networking happy hour?
That’s why I was not only relieved, but also surprised and delighted, when I attended a holiday party that featured a live, interactive version of an arcade game.
There’s a big difference between having a strong work ethic and being a workaholic.
When you have a strong work ethic, it means you have a strong sense of responsibility, you put in your best effort, and you care about the quality of your work — but you also cut yourself a break every once in a while to recharge.
Most people think that the key to employee motivation is giving performance-based raises. People will work harder for an uptick in their monthly paycheck.
But this common motivation tactic doesn’t actually do much, according to a Harvard Business Review article that detailed the findings of an analysis of 120 years of previous research. They found little correlation between pay and job satisfaction.
So far, if you’ve been reading any of my books, you’ve learned to “see” what you want in your mind, then “feel” it as though it is already true, and then move your feet until it happens, right?
Well, what if you’ve done all that – felt the prosperity as though it’s happened – and it still didn’t work? Let me add some insight to help you achieve your goal.
When it comes to little things (like getting the perfect parking spot at the grocery store, or locating a lost roll of packaging tape) simply seeing the success in my… Read more
With 1.13 billion daily active users engaging on the platform, Facebook has become an obvious option for marketers looking to explore the benefits of targeted ad creation.
And while Facebook’s targeting options make it easier for you to get your ads in front of the people you really care about, it’s ultimately up to you to do the convincing. To do that, you’ll need to pay close attention to the details.
I wrote this post by the pool. Not by my pool — I don’t have one — but by a pool. It was 104 degrees. Since I recently left behind big New York agency life to focus exclusively on writing and consulting, I’m able to do that — work by pools. I can work when I want, how I want. And I’ve noticed I get more done, better.
Who are you marketing to?
It’s a question that’s all-at-once simple, yet hard to answer in short and with confidence. For many nonprofits, this question is a vital one.
Despite its impressive reach — over 300 million daily active users and counting — it took some time for marketers to realize the business potential of Instagram.
Not only is including Instagram in your social media marketing strategy helpful in terms of achieving high levels of engagement and brand awareness, but it can also make it easier for you to attract new leads and customers.
It’s every marketer’s dream: send an email out to hot prospects and get a flood of positive responses. This dream isn’t necessarily a pipe dream. Because even though technology has dramatically changed the way people buy, the human brain hasn’t changed. What it responds to is the same today as it was thousands of years ago. Which is fortunate for marketers, because this means we can take advantage of what the field of persuasion psychology has to teach us about how to influence people’s buying decisions.
Here’s the truth: Excel struggles are real.
As marketers, it’s likely that you know these tiny conflicts all too well. From accidental deletes to misplaced numbers, one click can throw your spreadsheet all out of whack.
The education industry is going through a major disruption, facing pressures in demand, supply, and delivery.
Whether we realise it or not, our brains are wired to pay more attention to a select handful of voices in a crowd. It might be a celebrity setting a new fashion trend, a business leader announcing a new viewpoint on company culture, or a brand unveiling new innovative product designs.
If it’s an area we’re interested in, we automatically listen to some voices more than others.
You’ve heard this common theme repeated by your parents, your teachers, your managers … even your significant others: It’s up to you to take ahold of the opportunities presented and make something of them.
The problem is that opportunities usually equal choosing the hard thing. It’s much easier to stay constant on the current path, walking with the wind rather than against it.
It’s difficult to communicate emotion through just text — and as a digital marketer, you’re always looking for ways to make more meaningful connections with your audience.
Images make it easier for you to bring your stories to life, as well as overcome linguistic and cultural barriers between you and your audience. If you’re not using graphics to your advantage, you’re missing out on a huge chance to make a personal connection with your audience and increase engagement with your content as a result.