By now, you may have heard of a musical called Hamilton.
In you haven’t, here’s a rundown: Since its Broadway debut in August 2015, people can’t get enough of it. They’re paying upwards of $500 for crappy seats, and close to $3,000 for good ones. It won a Pulitzer, a Grammy and 11 Tony Awards. Its composer and original star, Lin-Manuel Miranda, is now a celebrity.
In other words: People are listening to this stuff.
Networking is not just about meeting people, it’s about meeting the right people — the people who can help you move your business or career forward.
Whether you’re looking for referrals, word-of-mouth support, co-promotional opportunities, or just business advice, knowing how to build relationships and make the most of networking opportunities is key.
Nostalgia marketing is the advertising equivalent of comfort food.
In a time when most marketing focuses heavily on the future, it transports us back to a simpler place where our current problems don’t matter and the hustle and bustle of modernity just melts away. Instead of anticipating the next great thing, nostalgia marketing urges us to focus on the things we already know are great.
Pumpkin spice is reappearing on menus and fantasy football is now the hottest hallway topic – fall is finally here. With the change in the leaves comes the inevitable countdown to Cyber Monday for ecommerce marketers.
In 2015, one out of every six dollars spent over the holiday season was spent online.
When you wear white, do you inevitably spill something all over yourself?
I recently read that 45% of Millennials want to travel more for business.
Are they crazy? I mean, I get it. Travel is an opportunity to do something different — to have an experience. But as someone who spent considerable time in seemingly endless business travel, I understand the frequent (non-recreational) flyer’s lament.
Most marketers have one goal in common: increasing the amount of traffic to their website. There are various tactics for accomplishing this goal including search engine optimization (SEO), pay per click advertising (PPC), blogging, social media marketing, etc. The problem is that SEO takes times, PPC is expensive, Google is becoming oversaturated with blog content, and social media has always had a problem proving ROI.
A central pillar for successful inbound marketing is the ability to forge a trusting relationship with your prospects and members. People can be influenced by the content your organization creates, but they love love love hearing from your current constituents more.
Digital advertising doesn’t have the best reputation amongst consumers. In fact, earlier in 2016, HubSpot Research dug into how people interact with digital advertising, and it confirmed what many marketers have known for a long time: Consumers are actively avoiding our ads.
Over half of the respondents said they used ad blockers or were planning to install one in the next six months — certainly not something most brands want to hear, but what’s the solution?
When it comes to fostering strong client relationships, understanding the client’s experience is key. But some agencies may not be paying enough attention to the right details.
In its simplest terms, scrolljacking is the web industry term for repurposing the scroll wheel/motion for something other than the expected advancing up or down the page. Though some may have a more specific definition, this is the one we’re going to work with in describing unexpected behavior triggered from scrolling.
Sometimes a prospect comes to your website, finds exactly what they want, and makes a purchase. This post is not about these people. This post is about the vast majority, who visit your site a few times. They also visit other sites and comparison shop.
The last time I went on vacation, Facebook and Instagram announced two big product changes that I was left scrambling to catch up on when I returned.
Know the feeling? If you work in social media marketing, my guess is you know it all too well.
Social media is constantly evolving, making today an exciting time to work in marketing.
The inbound movement has always been about one thing: being relevant and truly helpful to your audience.
This approach shouldn’t change, but as consumer habits evolve, marketers and salespeople must adapt to better connect with and help their prospects and customers.
My oldest was probably only four years old when he showed me so proudly that he could tie his shoes. There they were, with the laces knotted together over and over until there was no more string left with which to work. How proud he was, and how I smiled. He had not tied them properly, but he had done his best and I was proud of him anyway.
Having tied the laces together in nearly twenty good knots on each shoe, I naturally had a little bit of an unplanned project ahead of me. Undoing what he had done… Read more
It’s no secret: Many agencies struggle every single day to acquire new clients.
And while a strong marketing mix of advertising, social media, and public relations can certainly go a long way in promoting your agency, none of these channels quite equal the value of a positive client referral.
Ever notice how everyone in a workplace knows who the bad boss is—except the bad boss? If you’re supervising others, and you’re frustrated with their performance, it’s possible that the problem isn’t your team. You could be the not-so-great boss.
Banner ads get a bad rap, and are often thought of as old-school due to their disruptive nature. But believe it or not, there’s way to make inbound-y banner ads that actually drive results.
However, even marketers that recognize the value of banner ads struggle to design ones that don’t seem spammy, let alone ones that get desired results.
Have you ever given your order at a fast food drive-through, only to be asked, “Would you like fries with that?”
This is a classic example of upselling — a sales technique used to sell additional goods or services to existing customers.