GMT NewYork London Moscow Tokyo Sydney

Dec

7

2016

Published by in category Uncategorized | Leave a Comment

Hello everyone, I have been absent for quite a long period of time and decided it was time to get my sites back in order and sort out any issues. So far so good, all scripts and plugins are up to date now. Only issue remaining is the graphics being posted taking up the whole […]

Dec

7

2016

Putting Meaning Back Into Marketing

Putting Meaning Back Into Marketing

Everyone in an organization is (hopefully) aware that marketing is essential to a company’s success. However, when asked to define what the marketing team does and how it impacts business, answers tend to come up short.

Dec

7

2016

How to Create an Annual Marketing Plan [Free Tool]

MPG-Blog-Image-GIF.gif

Do you take a good, hard look at your team’s marketing strategy every year?

You should. An annual marketing plan helps you set your marketing on the right course to make your company’s business goals a reality. Think of it as a high-level plan that guides the direction of your team’s campaigns, goals, and growth.

Dec

6

2016

Google Is Shifting to a Mobile-First Index: What Marketers Need to Know to Prepare

Mobile-First-Google-compressor.jpg

We’re living in a mobile-first world. For most of us, that means from the moment you wake up in the morning, your phone becomes a part of your daily routine — from silencing your alarm, to reviewing the daily news, to checking email, and so on.

And search engines are seeing the result of this trend: search queries on mobile have now surpassed desktop-based queries.

Dec

6

2016

A Brief History of Social Advertising [Infographic]

A Brief History of Social Advertising [Infographic]

Social advertising is a big business.

Over the past two years, social media advertising budgets have doubled worldwide, from $16 billion U.S. in 2014 to $31 billion in 2016.

Dec

6

2016

A Brief History of Social Advertising [Infographic]

A Brief History of Social Advertising [Infographic]

Social advertising is a big business.

Over the past two years, social media advertising budgets have doubled worldwide, from $16 billion U.S. in 2014 to $31 billion in 2016.

Dec

5

2016

30 Secret Santa Gift Ideas Your Coworkers Will Love

30 Secret Santa Gift Ideas Your Coworkers Will Love

They see you when you’re slacking. They know when you come in late. They know if you’ve been bad or good so be good for your work’s Secret Santa exchange.

But that’s not how the song — or the Secret Santa exchange — really goes …

Dec

5

2016

How the Brain Processes Different Types of Content [Infographic]

brains-process-content1-compressor.jpg

Sometimes, the movie adaptation of a book is better than the book itself. Maybe it’s the acting, maybe it’s the special effects or the soundtrack, or maybe the story is simply better told on the big screen than in our imaginations.

The reason? Different stories are better told in different formats depending on the message they’re trying to convey.

Dec

5

2016

Animal Influencers: The Stories Behind 11 Famous Pets on Instagram

Animal Influencers: The Stories Behind 11 Famous Pets on Instagram

They command international attention, have amassed millions of followers on social media, and collaborate with the world’s biggest brands.

But you still have to pick up their poop.

Dec

2

2016

How to Build a Memorable Personal Brand on Twitter

Memorable-Twitter-Presence-compressor.jpg

Imagine that you’re within 140 characters of connecting with a customer, prospect, or influencer. How can you afford not to reach out?

We’re talking Twitter, of course: the 300-million strong whirlpool of information that has emerged as a personal branding, relationship-building nirvana.

Dec

2

2016

How to Increase Engagement Using Video Thumbnails in Your Emails [Live Event]

Video-in-Email.jpg

Are you looking for new ways to experiment with your email marketing and increase engagement and conversion?

With video in general becoming a more and more important content format for marketers, we put our heads together with the folks at Wistia to see how using video thumbnails in your email marketing affects engagement.

Dec

1

2016

15 Cheerful Examples of Holiday Homepage Designs

15 Cheerful Examples of Holiday Homepage Designs

A lot of eyes are going to be on your website in the upcoming weeks. A National Retail Foundation survey found that more than 56% of holiday shoppers will purchase gifts online. What’s more, almost 80% of shoppers are heading to the internet to research gifts, even if they end up actually purchasing the item in-store.

Those numbers are only going up.

Dec

1

2016

Mapping a #GivingTuesday Follow-up Plan

givingtuefollowup.jpeg

Giving Tuesday is one of the biggest donation days of the year. Once it’s over, don’t let its impact fade away. Sure, you’ve seen a boost in donations off your Giving Tuesday campaign, but you’ve also gotten so much more value you can use to advance your organization’s mission.

Dec

1

2016

How to Fix Your Agency’s Low Morale Problem

How to Fix Your Agency's Low Morale Problem

As an agency leader, do you have a plan for what you’d do if 30-50% of your employees quit?

You might be at risk right now, according to the latest Campaign US survey on agency employee morale.

Nov

30

2016

8 Proven Ways to Stay Focused in A Busy Office

ThinkstockPhotos-506435716-519714-edited.jpg

It can be hard to stay focused in a busy office. There’s always something going on–meetings, conversations, or donuts to eat in the kitchen. Not to mention your coworkers coming up to you to ask about your job. The nerve people have! Fortunately, you don’t actually have to be available to your coworkers all the time. There are proven ways to keep yourself on task while keeping others away from you at the same time.

Nov

30

2016

11 Examples of Facebook Ads That Actually Work (And Why)

11 Examples of Facebook Ads That Actually Work (And Why)

One average, Facebook is home to 1.18 billion daily active users — from CEOs, to students, to companies. And while the community is clearly there, connecting with them from a marketing standpoint isn’t always easy. 

For brands, posting on Facebook alone isn’t enough anymore — especially for ones just starting out. Sure, you can throw money at your efforts to drive people to your Facebook Page and send them to your website, but that only works if you’re smart about it.

Nov

30

2016

11 Examples of Facebook Ads That Actually Work (And Why)

11 Examples of Facebook Ads That Actually Work (And Why)

One average, Facebook is home to 1.18 billion daily active users — from CEOs, to students, to companies. And while the community is clearly there, connecting with them from a marketing standpoint isn’t always easy. 

For brands, posting on Facebook alone isn’t enough anymore — especially for ones just starting out. Sure, you can throw money at your efforts to drive people to your Facebook Page and send them to your website, but that only works if you’re smart about it.

Nov

30

2016

The Top Questions to Ask & Avoid During a Phone Interview [Infographic]

phone-interview-questions.jpg

Did you know that the average job seeker spends only 76 seconds reviewing a job posting online before they decide to apply?

While this may be enough time for the candidate to determine if the role is in their area of expertise and meets their salary requirements, it probably isn’t enough for them to evaluate if they’re the best fit for the role.

Nov

30

2016

The Top Questions to Ask & Avoid During a Phone Interview [Infographic]

phone-interview-questions.jpg

Did you know that the average job seeker spends only 76 seconds reviewing a job posting online before they decide to apply?

While this may be enough time for the candidate to determine if the role is in their area of expertise and meets their salary requirements, it probably isn’t enough for them to evaluate if they’re the best fit for the role.

Nov

30

2016

Success via The Road Less Traveled

You are remarkable. Do you know that? That’s because you’re actively seeking to improve your life, or you wouldn’t be reading this now. And because of that, I also know you’re swimming upstream against the flow of mediocrity because most people just won’t bother.
That’s because you’re actively seeking to improve your life, or you wouldn’t be reading this now. And because of that, I also know you’re swimming upstream against the flow of mediocrity because most people just won’t bother.
But no matter you who are, life’s road comes with lots of bumps, potholes, and forks. The good news… Read more